Both the kitchen and the bathroom might benefit from water softeners as per the water analysis

Although water quality is rarely, if ever, given any thought during the course of a bathroom or kitchen remodel despite the meticulous consideration given to every conceivable component of the new installation.

Just how big this issue is

Sixty percent of the UK population has hard water, however few people realise the extent to which limescale can cause issues in and around the house. To date, just around 5 percent of American households have water softeners installed. Educating customers by water analysis on the need of protecting their investment with an ecologically friendly water softener is one way in which experienced builders can aid clients in protecting their homes and, at the same time, improve the value of the project.

No matter how clean and modern a bathroom or kitchen appears at first glance, the sight of layer deposits on taps, basins, shower screens and toilet bowls is a sure sign that limescale has taken hold.

Limescale damage to plumbing systems goes beyond what can be seen on the outside, so consumers need to be aware of both. Boilers, dishwashers, showers, coffee makers, washing machines, and kettles all have their heating elements negatively impacted by limescale, leading to increased effort and expense.

British Water claims that even a thin layer of limescale on a heating element can lower its effectiveness by as much as 12 percent. This results in home appliances having a much shorter lifespan and a far higher probability of developing mechanical faults.

A Long-Term Fix

Hard water is thought to be the cause of 70 percent of all equipment failures, making limescale removal crucial for preventing the breakdown of domestic appliances. Modern water softeners are environmentally friendly and will safeguard the home as a whole from damage, so it’s worth selling to consumers who are having brand-new kitchens and bathrooms built. They will not only prevent further limescale buildup, but will also remove any existing deposits.

Modern water softening systems are more space- and time-efficient as well as faster and more effective than their predecessors. Every household in a region with hard water is a potential customer because these systems are compatible with any boiler.

Low-pressure sales approach

Professional builders must keep up with the most recent technical breakthroughs to ensure they are offering their clients the most advanced systems available and to increase their earnings potential. Customers must be made aware of the latest ecologically friendly water softeners and the benefits they offer if sales and customer loyalty are to be secured.

Water softeners should be viewed as an investment and an insurance policy against the potential of limescale damage to homes by the customers of professional builders. The latest water softening technology is within reach of most people because it reduces energy and water consumption, lowering associated costs.

Water softeners have a high initial cost, but consumers should consider the long-term savings and maintenance costs when making their decision. The payback period for a water softener can be as little as four years. In the first year after installation, water softeners can save over £200, bringing yearly operating expenses down to a manageable £8-£10 per person.

Construction companies also stand to gain monetarily from the installation of water softeners, in addition to their customers. By charging clients a reasonable amount for supplies and installation, they will make a respectable profit of £110–£150 per customer. This will be achievable thanks to a wholesale purchase of cutting-edge water softening equipment.